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Justin Worsley

Prior to founding Sense, Justin was a Director at The Henley Centre, in charge of Research and Knowledge Development.

In a marketing career spanning nearly twenty years, Justin has always bridged disciplines - blending brand planning, market research, and business consultancy. This means that people tend to think of him as a planner-who-knows-about-the-intra-cluster-correlation-effect, or a researcher-who-knows-about-econometric-modelling, or a marketing-consultant-who-actually-talks-to-consumers.
In founding Sense he created his own niche: a bright thinker, who uses plenty of consumer insight and a wide variety of disciplines to solve practical marketing problems. He has an MBA to ground his thinking and an MA in philosophy to lift it.
Weirdest Group: with terminally ill men in a deserted disco in Devon, complete with glitter ball

In a marketing career spanning nearly twenty years, Justin has always bridged disciplines - blending brand planning, market research, and business consultancy. This means that people tend to think of him as a planner-who-knows-about-the-intra-cluster-correlation-effect, or a researcher-who-knows-about-econometric-modelling, or a marketing-consultant-who-actually-talks-to-consumers.

In founding Sense he created his own niche: a bright thinker, who uses plenty of consumer insight and a wide variety of disciplines to solve practical marketing problems. He has an MBA to ground his thinking and an MA in philosophy to lift it.

Weirdest Group: with terminally ill men in a deserted disco in Devon, complete with glitter ball

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