analysing website visitors

Embedding the results

Sometimes projects are linear and simple; but sometimes the answer isn’t what was expected.

All our consultants have professional marketing qualifications, and so the answers we deal in aren’t just about whether consumers liked the pink one or the blue one. Often the answers have implications for how departments function, or challenge fundamental beliefs about the market. Such findings need time, and a gentle guiding hand to help people work through the implications.

We often use a series of targeted debriefs and workshops to help land the findings, and cascade the insights through the business.


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