analysing website visitors

An overview of Sense

We have been using consumer insight to help answer some of marketing’s bigger questions for fifteen years:

  • How to segment the market: including understanding the core needs of the market, how they segment and how your portfolio lines up
  • What's the optimum proposition: including brand positioning and stretching and new product development
  • How to practically deliver the proposition: including design and communications

Most of the projects we work on are ad-hoc projects for individual clients, we work throughout the UK and internationally.

On ad-hoc projects we add value at three key stages:

We also run a number of sydicate research programmes for the really big questions like the recession.